Textile Graphic Designer

Streetwear fashion brand, Nayf and Wavey, approached Steph to design a unique and eye-catching flower graphic to be embroidered onto a few limited edition jean shorts. The goal was to create a standout design that would enhance their aesthetic while resonating with the brand’s playful and vibrant identity.

The flower graphic was inspired by a fusion of botanical elegance and modern streetwear aesthetics. Steph blended intricate floral elements with bold, graphic lines to ensure the design would make a strong visual impact. The chosen flower design featured dynamic, flowing lines that captured both elegance and energy.

The embroidered flower graphic added a distinctive and stylish touch to the jorts, aligning perfectly with the Nayf and Wavey's aesthetic. The intricate details and vibrant colors of the flower design brought a fresh and eye-catching element to the garment, making it a standout piece in the brand’s collection.

The project not only showcased Steph's ability to blend graphic design with textile applications but also demonstrated her skill in translating creative concepts into practical, wearable art. The success of this design led to positive feedback from both the client and customers, highlighting the effectiveness of a well-crafted visual element in enhancing fashion products.