Graphic Designer / Art Director

Graphic Designer & emerging art director specializing in high-end fashion, innovative digital campaigns, and cross-channel visual storytelling. Currently shaping the visual identity at Alice + Olivia, where Steph bridges technical design execution with full-scope creative direction. Known for pioneering cutting-edge AI-driven visual assets that generated hundreds of thousands in sales, spearheading end-to-end campaign lookbooks, and driving high-converting commercial deliverables from concept to launch.

Pioneered AI-driven commercial campaigns: spearheaded the creative direction and visual execution of AI-integrated sales assets for high-stakes initiatives, including a Year End Sale that drove $517.6K in revenue and a Vault Sale that achieved a +54% lift YoY.

Owned end-to-end creative direction: directed seasonal deliverables across multiple formats—including lookbooks, high-performing landing pages, and cross-channel holiday Gift Guides—while consistently driving top-tier monthly metrics for Open Rates, CTOR, and Revenue.

Expanded operational & leadership scope: took on advanced creative responsibilities well beyond the traditional graphic design scope, overseeing e-commerce shoots, managing multi-team asset delivery, and onboarding junior team members during peak seasonal launches.

Scaled cross-functional execution: partnered seamlessly with digital marketing, merchandising, and operations teams to streamline asset briefing and production cycles for major collections.