Location: New York, NY
Goal: Learn what it takes to create for luxury brands in a fast-paced agency
I interned with Spring Creative Agency in New York City and shadowed executive creative directors, Mark Fina and Andreas Neophytou. I acted as their junior graphic designer while they directed several luxury brand campaigns for Tom Ford, Marc Jacobs, Ralph Lauren, Moroccan Oil and Estée Lauder. I also helped redesign all of their case studies. I had the opportunity to play a bigger role as junior art director for the Rodan and Fields Retinal Revolution campaign.
As R&F prepared to launch their new product, I assisted with designing digital assets. I also helped storyboard two key videos for their launch convention and website. I was on set with the client for the photo shoots of the products and models to help direct and ensure we ascertained all of the assets we would need. I also helped direct the animator to produce the exact vision we had given the client. It was an incredible opportunity to be a part of almost the entire design process of a luxury brand campaign from start to finish.